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Cómo llevar a cabo la transformación digital en 2023

How to realise digital transformation in 2023

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Technology and innovation is changing the way companies relate to their customers, suppliers and their own employees.

Digital transformation in companies in 2023 is not an option if organisations want to be competitive and provide the necessary value to detect technological improvements and shortcomings. In this article, we will look at the keys and trends of digital transformation in this new year.

The digitisation of companies

Digital transformation is the presence of a series of technological changes, the evolution of companies and society go hand in hand with the increase in productivity and the improvement of business towards the digitisation of technological processes throughout the organisation.

As we have seen in previous articles, the digitisation of the company is much more than obtaining technological products. It is a process and global change in organisations through which there is a profound change towards habits and customs that allow processes to be optimised and a competitive business model to be achieved with technological resources and tools.

Benefits of the digitisation of companies in 2023

The digitisation of companies allows us to find new business opportunities. These are some of the benefits of digital transformation for companies:

Increased security

One of today’s biggest concerns is IT security – rigorous enforcement around access, data compliance and protection against attacks. That is why digital transformation in enterprises means implementing a security strategy independently. The world is witnessing an explosion of data, so data security is a must.

Moreover, in the era of cloud computing, storage is virtually unlimited in the cloud as paper is digitised and business processes are optimised. Securing this data is one of the concerns of companies when using digital tools.

Cost and time savings

By transforming the company into a digital world, processes are improved, making work more efficient and cost-effective. As a result, productivity gains improve the company’s responsiveness to innovative and flexible change.

Companies will accelerate digital transformation in their organisations by automating and digitising work processes and implementing new technologies.

Continuous improvement

Adapting to new circumstances and new technological challenges better than the competition allows you to be more flexible. Organisations that adapt to new forms of communication improve customer experience. It also improves working conditions and introduces new ways of working and organising work to employees, attracting and retaining talent.

Digitalisation helps to improve productivity in all areas of the company, helping in decision making and prioritising some actions over others and where the efforts of the entire organisation should be directed.

How to deal with business digitalisation?

Digital transformation is a challenge for any company, regardless of its size. So let’s take a look at some of the key points to bear in mind when taking this step.

Creating a strategic monitoring plan for the digitalisation process of companies is essential. A strategic business plan based on the company’s technological strengths and weaknesses. It is important to set realistic objectives, as this process cannot be carried out in a few days; small objectives and goals must be achieved.

Obviously, not all companies have the same digital transformation needs. Each company, depending on its activity, will adopt a different strategy, as it needs different technologies to improve its production processes and its internal relationship with the organisation and its workers.

Subsidies for the digitalisation of companies is another way of tackling the digitalisation of companies. The process of digital transformation is an expense for companies, but in order to promote digitalisation there are different subsidies that companies can apply for.

In short, new technologies have changed society and will continue to do so. Digitising and transforming a company to achieve improvements in the experience from within. Taking advantage of technology to improve processes and adapt to consumer demands.


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